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Cereal toucan. He used to be different shades of light and dark blue with a. Toucan sam was introduced in 1963 and his beak was used to represent the colors in the cereal but this new design adds a bit more flair. Follow him through the loop and explore the froot loops world.
He exhibits the ability to smell froot loops from great distances and invariably locates a concealed bowl of the cereal while intoning follow your nose. The breakfast cereal brand took to instagram this week below to reveal toucan sams new look and the reception was less than warm. At least that seems to be the only possible explanation for kelloggs froot loops decision to redesign its beloved mascot toucan sam into something entirely unrecognisable and quite frankly terrifying.
Wherever it grows another version of this phrase in a string of commercials in the late 2000s presents the character at the end of the commercials. Toucan sam is here with new adventures and a brand new look. The colors of his bill match the colors of the loops and he was originally voiced by looney tunes legend mel blanc.
Toucan sam is the cartoon toucan mascot for froot loops breakfast cereal. The character has been featured in advertising since 1963. The cereal has not changed much since it was first introduced and toucan sam has been there since the beginning as well.