New sam the toucan. Froot loops debuted the new toucan sam on instagram and people all over the internet started sounding off about the change. Toucan sam the instantly recognizable mascot who has graced boxes of froot loops cereal for decades has a new look. But fans of the fruity cereal and a very vocal group of people on social media really arent feeling it.
In a new commercial dubbed toucan sams froot loops world the new mascot invites children to travel through a froot loop portal where they are transported to a magical world of milk waterfalls floating cereal and narwhals that feels more adventure time than kelloggs. The hashtag notmytoucansam flooded the comment section on froot loops. The breakfast cereal brand took to instagram this week below to reveal toucan sams new look and the reception was less than warm.
Tried my hand and re designing that new toucan sam.
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