New vs old toucan sam. Were talking of course about toucan sams new design. Kelloggs shared a new design for froot loops mascot toucan sam earlier this month and fans of the fictional birds classic design were shocked. His formerly cool blue body has been replaced with two jarring turquoise tones.
And his eyes well theyre definitely different. The new design was first teased on may 6 as part of a new ad campaign telling fans to get ready for the froot loops worldthe full new design which seems inspired by the flat 2d artwork common among todays animated childrens show was unveiled. One positive outcome is that some illustrators have taken it upon themselves to provide their own takes on toucan sam below which manage to maintain the original recognisable design while adopting the flatter style it seems froot loops.
If you havent seen toucan sams new design yet we encourage you to close down your internet and go pour yourself a bowl of cereal before reading any further. Toucan sam redesign refers to the controversy surrounding kelloggs decision to redesign the iconic mascot of froot loops toucan sam. Vega and originally voiced by mel blanc using an ordinary american accentblancs original commercials were noted for their use of pig latin referring to the cereal as oot fray oops lay.
Instead of a beak with distinctly colored sections the new toucan sam has a tie dye beak with neon colors. In early may 2020 the cereal company released a new commercial featuring a redesigned toucan sam with a drastically different cartoon style light blue head animated mouth with teeth and a rainbow color gradient on his beak. Toucan sam became the mascot for froot loops cereal in 1963.
Cartoon news reviews discussions subscribe to keep up w. The cartoon character was created by manuel r. Old sam has appeared in countless tv adverts and could easily be spotted on a busy supermarket shelf.
The internet kind of hates toucan sams new design. Instead of creating a slightly different version of the classic mascot toucan sam has taken on a completely different appearance with a 2d design trippy color combinations an oversized eye. Almost every comment on the announcement post either makes fun of the new design or begs the brand to bring back the old toucan sam we all knew and loved.
The ad agency later decided to switch to the english accent more commonly associated with. Froot loops mascot toucan sam is dead.
Kellogg S Takes Toucan Sam In A Drastic New Direction And No One S Having It Dieline Design Branding Packaging Inspiration
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