Toucan from froot loops. Produced by san francisco based imagination inc. Toucan sam is one of the cereal worlds longest serving mascots serving as the face and nose of froot loops since 1963. At least that seems to be the only possible explanation for kelloggs froot loops decision to redesign its beloved mascot toucan sam into something entirely unrecognisable and quite frankly terrifying.
The breakfast cereal brand took to instagram this week below to reveal toucan sams new look and the reception was less than warm. The lightly sweet deliciously fruity taste of froot loops is part of a complete breakfast snack or whatever. Toucan sam has been featured on boxes of froot loops since way back in 1963 and yes he has seen a few cosmetic tweaks over the decades so this isnt the first time hes gone under the uh pen.
Toucan sam has been a recognizable animated ambassador for kelloggs froot loops brand since 1968. Kelloggs shared a new design for froot loops mascot toucan sam earlier this month and fans of the fictional birds classic design were shocked. By rudy zamora jr.
The new design is brighter. Toucan sam is the bird thats on every box of froot loops who has a colorful beak to match the different colors of the cereal pieces. Two kelloggs froot loops commercials with toucan sam voiced by paul frees.
The new design was first teased on may 6 as part of a new ad campaign telling fans to get ready for the froot loops world the full new design which seems inspired by the flat 2d artwork common among todays animated childrens show was unveiled two days later. Last week the company unveiled a new look for the cartoon character.
Kellogg S Froot Loops Talking Toucan Sam Collectible Cd Rom Plus Game Product Instruction Insert Cereal Box Promotional Treasure Tt911 106 Treasure Trove 911
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