Toucan sam new design. Honestly maybe consider unplugging from the internet grid altogether. Another used the hashtag not my toucan sam. The new look sam is a flat 2d artwork with a very psychedelic beak that is used by many animators in kids cartoons these days.
At least that seems to be the only possible explanation for kelloggs froot loops decision to redesign its beloved mascot toucan sam into something entirely unrecognisable and quite frankly terrifying. Toucan sam is here with new adventures and a brand new look. The breakfast cereal brand took to instagram this week below to reveal toucan sams new look and the reception was less than warm.
Were talking of course about toucan sams new design. Due to all the backlash kelloggs received upon revealing their new design for toucan sam they reached out to me to redesign their redesign. Almost every comment on the announcement post either makes fun of the new design or begs the brand to bring back the old toucan sam we all knew and loved.
Others just threw in the towel and called for the comeback of the mascots even more retro design. The internet kind of hates toucan sams new design. Toucan sam redesign refers to the controversy surrounding kelloggs decision to redesign the iconic mascot of froot loops toucan sam.
The overall vibe was a pretty. In early may 2020 the cereal company released a new commercial featuring a redesigned toucan sam with a drastically different cartoon style light blue head animated mouth with teeth and a rainbow color gradient on his beak. Very proud to work on such an iconic character.
Got rid of the awful human teeth the solid black line art noodle wings paws and the over saturated colors. If you havent seen toucan sams new design yet we encourage you to close down your internet and go pour yourself a bowl of cereal before reading any further.
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Kellogg S Takes Toucan Sam In A Drastic New Direction And No One S Having It Dieline Design Branding Packaging Inspiration
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