You can do it poster 1943. Howard miller inspiring his famous 1943 wartime propaganda poster created to motivate american women into taking up jobs during world war ii. Looking at this trend j. We can do it this ww2 poster salutes americas greatest generation and evokes the vivid images of a simpler time.
This poster was actually commissioned by the westinghouse electric and manufacturing company as a part of the united states effort to increase production and dedication within the warehouses. Howard miller in 1943 for westinghouse electric as an inspirational image to boost female worker morale. We can do it is an american world war ii wartime poster produced by j.
This poster was published in 1943. Howard miller was soon hired to design posters for the same purpose. It was rediscovered in the early 1980s and widely reproduced in many forms often called we can do it.
The we can do it poster was displayed only to westinghouse employees in the midwest during a two week period in february 1943 then it disappeared for nearly four decades. The song rosie the riveter was recorded and released in 1942. During the war the name rosie was not associated with the image and the purpose of the poster was not to recruit women workers but to be motivational propaganda aimed.
Soon enough it attracted the attention of artist j. Among all the men posters emphasizing traditional roles for men and women was the yellow poster with a strong female figure with the words we can do it a rosie working on the a 31 vengeance bomber in nashville tennessee 1943 source. He was assigned to the westinghouse electric company for this job.
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